The Intern-ship, who I work for, is a company within the Nfinity Media Group of businesses which specialize in all aspects of Influencer Marketing. We work with B2B companies to deliver real-world business outcomes using a concept called employee advocacy.

B2B companies which operate in a niche market engage with us when:

• Traditional marketing tactics are no longer producing the required results
• They are looking to target specific customers in their market niche
• They are looking for an affordable but measurable and effective online marketing strategy
• They desire improved brand awareness, digital visibility and brand loyalty
• They would like to acquire customers who currently do business with their competitors
• They realise they are missing an opportunity by not being more active on social media, but are unsure of how to do so for business purposes
• They are frustrated by low engagement on their online content
• They wish to improve employee engagement, creativity, productivity and performance
• They struggle to get their employees to share company content, and create original content, on social media
• They wish to portray their company in a positive light to assist with recruitment drives
• They wish to increase traffic to their website, and ultimately win new business

We provide a structured employee advocacy program which teaches a group of employees the necessary social media skills and cultivates a long-term habit of consistent, regular social media activity required to effectively promote the business.

Our program is different to any other social media strategy or employee advocacy initiative:

• We provide initial practical social media training workshop followed by a period of coaching and collaboration with the team
• Our collaborators drive participation and ensure high-quality content creation by the team
• Our program places no administrative burden on anyone within our clients’ company as we project-manage every aspect ourselves
• The program utilizes the time employees would normally spend on social media platforms each week, thereby not adding any extra time-consuming workload
• The activity required by the team (one post per week, per person) is aligned to business objectives and any existing social media content strategy
• The content is never scripted, thus always comes across in the employees’ own words, which is always perceived as authentic and believable, in contrast to branded content

Almost any B2B business can benefit by implementing an employee advocacy program. Would yours?