Are you’re a busy business leader? Here’s how you can become more active on social media in 3 easy steps. (because you know you should)

1. Connect with your employees on LinkedIn.
   It’s amazing the insights you’ll glean about your people AND your company, simply by listening to what is being said online.
2. Engage with the content posted by your staff. If nothing else, this shows that you see them, and you care about the things which are important to them. It gives them affirmation. Your likes and comments also adds weight to their posts and helps to amplify the reach of their content on the platform. This will increase your company’s brand awareness.
3. Post your own content. By serving your audience with content relevant to them, you’re humanising your company and giving other people something to relate to. You’re also leading by example – if you agree that social media activity on behalf of your business holds benefits, show your people the way.

Do you feel it’s important that business leaders participate in social media?

Here are links to 3 articles on the subject of CEO’s on social media. I’d love to hear your thoughts.

https://www.ignitesocialmedia.com/company-culture/social-ceo/

https://wearesocial.com/thought-leadership/should-ceos-be-social

https://www.rivaliq.com/blog/rise-social-ceo/