Content on LinkedIn is getting better and worse at the same time.

Better, because AI has removed the blank page problem. More people are posting on LinkedIn more consistently than ever before.

Worse, because somewhere in the process of making content easier to produce, a lot of it stopped sounding like it was written by an actual person.

You’ve felt it.

You scroll past a post that’s perfectly structured, makes a reasonable point, uses all the right professional language, but something about it feels flat.

You can tell AI wrote it…

The issue is the absence of a specific person’s voice, point of view and personality. And it’s becoming the (sad) default reality.

Here’s what concerns me most as someone who makes a living coaching people to use this platform:

The people you most want to reach (the decision-makers, the buyers, the people who could change your pipeline or your career) have the sharpest instinct for it.

They know when something is genuine. And they know when it isn’t.

Generic content doesn’t just underperform. It actively works against you.
The fix isn’t to stop using AI. It’s to use it differently.

Most people use AI as the author. Open the tool, describe a topic, publish what comes out.

The AI doesn’t know who you are, what you believe, or who you’re writing for, so it does what it always does without enough direction: It produces something competent, safe and forgettable.

Briefing the AI properly before it writes a single word changes everything.

I’ve put together a free guide around exactly this: nine steps, practical prompts, and a pre-post checklist that catch the “written by AI” signs before you hit publish.

Click the button above, get the free guide, and start creating content with AI without losing your voice.